With rapid globalisation occurring and increasing environmental pressures due to climate change, the world is facing a water crisis on a global scale. Those within the water industry (individuals, companies and organisations alike) will be faced with new opportunities and challenges as a result; such as potentially entering new markets, an increase demand for their goods and/or services, and providing their expertise to create solutions for water issues faced in international communities. Depending on how a company chooses to respond, their brand awareness, growth and profit could increase.The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.
The Water Industry Alliance plays an important role in developing industry relationships with international markets and has been active in building relationships with regions including; India, China, North America, Latin America, Middle East and North Africa, Europe and ASEAN. Over the last four years the WIA, along with several members, have participated in visits to China and India to further develop the working relationships and provide input into the increasing water issues that these regions face.
The WIA’s export strategy enables WIA members to suitably assess areas where their expertise are in demand and help them with the appropriate cultural, language and other training they may need to be ready for the international opportunities and skills and expertise being looked for in the water sector.